"UPDATE: Both boat and RV sales have increased for us fairly steadily since the beginning of the year. Margins are a bit lower than normal but demand is increasing which is a good thing! Now for the bad news... RETAIL FINANCING IS THE SAME IF NOT…"
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Ken Stofflet
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Jim Sabia replied to Ken Stofflet's discussion Is the Marine Industry dead or just sleeping? in the group Marketing"Ken,
I cannot agree with you more. Marketing is not only about spending money. It is planning. You cannot run a business without goals. You cannot reach goals without a plan. Whether it is a plan to build 400 boats or 2 a manufacturer still needs…"
Ken Stofflet replied to Ken Stofflet's discussion Is the Marine Industry dead or just sleeping? in the group Marketing"I have no dought that it will get better, the real question is when and what will the industry landscape look like? I glad to hear you are gaining market share and working on expansion. Some my builder friends need to work on these very things.…"
Jim Sabia replied to Ken Stofflet's discussion Is the Marine Industry dead or just sleeping? in the group Marketing"I think manufacturers are in survival mode right now and rightfully so. As a dealer I see this "horrible economy" as an opportunity. I am growing market share and working on expansion as we speak. Some friends of mine are doing the same…"
Ken Stofflet added a discussion to the group Marketing
Is the Marine INdustry dead or just sleeping?
I've had several people ask why I had not started a discussion on marketing and my reply was simple. No one right now wants to talk marketing in fact builders are in survival mode and are not looking forward toward growth potential or marketshare. They have field inventory to worry about and payroll.Now all of that said, is this induatry dead or are these owners asleep at the switch? There is an old saying " If you don't know where you're going; any road will get you there." Seems to me no one…See More
Ken Stofflet commented on Jim Sabia's group Marketing"GENMAR FILES 11
Well this will start an avalanche of negative and hateful comments about Irwin Jacobs. As a former employee I can say I understand some of the comments about him. But what most seem to have forgot is that he was and IS independent.…"
Ken Stofflet joined Jim Sabia's group
Builders Bistro
Grab a cup of something hot and talk shop. If you build or manufacture things this is the place for you.
Profile Information
- Do you agree to participate by blogging and commenting?
- YES
- Are you a legitimate member of the marine industry?
- YES
- What is your affiliation with the Marine Industry?
- Consultant
- What marine products or services do you offer?
- Providing consulting services to both builders and dealers.
- What is your company's web address? (www.yourcompany.com)
- http://none
Comment Wall (2 comments)
- At 10:30am on July 27, 2009,
Peter Houseworth said… - Ken:
How is Dave doing? I heard Riviera had some financial issues in Australia, do you know if he is still there? My e-mail is peterh@info-link.com.
- At 1:36pm on July 22, 2009, Peter Houseworth said…
- Hi Ken:
Good to hear from you. We are hanging in there, not doing anything with LMG anymore but our core clients thankfully have considerable staying power. Still in touch with Mike Usina, he is over at Tampa Yacht Manufacturing. Please feel free to send me your resume/consulting summary, we do have quite a few contacts and you never know...Nothing immediately comes to mind but we will keep you in mind if something comes up.
Regards,
Peter
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